| Getting to know your customers
They were about to launch a big, expensive, flashy TV campaign aimed at SMBs the theme of the ads was speed: this chip was way faster than any competitor. Problem is we found a very large segment (70%+) who ranked reliability #1 and speed #4. This alarmingly large group didn't care about speed. Oops. 2. The buying process is next most important This seems pretty obvious too, but we're continually amazed at how complex the purchase process is for everything from corporate telephony services to magazines. The object of the game here is to map out the steps in the process different groups of people take that ultimately lead to purchase. If you find three distinct processes, that's a pretty good indication you have three distinct customer segments (and chances are their buying criteria order could be different as well).
Grizzlies' Arco Arena drought extended
In addition to Salmons' near triple-double, Beno Udrih scored 25 points, while Garcia and Miller each had 22. "John (Salmons) wasn't going to play," Kings coach Reggie Theus said. "I had a conversation with him about going out there and at least seeing how he felt. That is why I went to him the first three, four times. I knew if he went out and was making baskets, that he'd be OK. That's a teammate. He didn't put himself first. That's a guy who put the team first. He could have easily sat out tonight, since he had the flu." The Grizzlies have now lost three of their last four, and eight of their last 10 games as they head into Golden State tonight. "It's going to be another tough game," Conley said. "They're a team that likes to play a lot of one-on-one, a lot of run-and-gun type offense.
RFID platform boosts Debenhams' profits
Department store chain Debenhams has credited investment in a new IT platform and its ecommerce website for helping to boost annual profits to �131.4m. Pre-tax profits are up 11.5 per cent for the 12 months ended 30 September 2007, while sales also increased by 5.1 per cent to �2.3bn as the Debenhams revival continues. Rob Templeman, Debenhams CEO, said in a statement: "Despite wider concerns about the macro economic environment and how this will impact on the retail sector, we are confident that the changes we are making throughout Debenhams are benefiting the business. Our new autumn/winter ranges are being well received and this, together with the refitting of stores and previous investment in a new IT platform and distribution centre, is improving the customer experience." silicon.com Retail & Leisure Get the latest retail and leisure news straight to your inbox.
Disney Internet Group names new CTO
On Friday, the Walt Disney Internet Group named A.D. "Bud" Albers chief technology officer. Albers joins Disney from MediaNet Digital, where he served as senior vice president and CTO, leading several digital music service launches including Microsoft Zune, MTV Urge, Yahoo Music Unlimited, Virgin Red Pass and the Samsung Media Service in Europe. At Disney, Albers will be responsible for developing technologies on the company's existing platforms as well as developing new technologies in support of the company's new media technology needs. North Hollywood-based WDIG is the new media and technology arm of Burbank's Walt Disney Co. (NYSE: DIS). .
Ted Baker refreshes etail site
Ted Baker has refreshed its etail site in the run-up to Christmas. The fashion retailer appointed ecommerce specialist Mercado to update its merchandising and search capabilities on tedbaker.com. Martin Newman, head of ecommerce at Ted Baker, said: "With the ability to quickly and efficiently implement promotions, list best sellers, and recommended related products, it provides search-related content, specifically around the interest of the visitor." "To... .
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