| Mobile Advertising: Still in Wild, Wild West Phase
"I don't want to increase the line and have customers be frustrated because someone's fumbling trying to find a coupon" in a text message, said Anthony Macaluso, Single Touch's chief executive. "What we need to do today is not change the behavior of the retail point of sale or the behavior of the customer." NetSuite: Making the Most of On-Demand SoftwareThis white paper explores the business advantages and considerations in moving to "on-demand" and running your business via Software-as-a-Service. Download Now. .
How Topshop.com survives the Kate Moss effect
When Topshop launched the Kate Moss range earlier this year, its website traffic leapt from its average of 1.5 million page views per day to 5 million. But the site could cope with such a spike because it had an infrastructure designed to weather the often sudden changes in consumer demand which characterises the fashion sector. Parent company Arcadia Group's IT director Andrew Clarke told silicon.com he expects traffic on the company's site to spike again as shoppers gear up for Christmas. Clarke estimates �13.8bn will be spent by the UK's 27 million online shoppers over the Christmas period - and wants plenty of that spend to go through one of Arcadia's branded sites. Agenda Setters 2007 Find out who made this year's Agenda Setters list of the top technology movers and shakers.
InternetPerils' New Net Can Catch Phishers
Read John S. Quarterman's new book: Risk Management Solutions for Sarbanes-Oxley Section 404 (Wiley, 2006) now available at Amazon. Subscribe to John S. Quarterman's Security blog, Perilocity, at http://riskman.typepad.com/perilocity Editor Contacts
John S. Quarterman, InternetPerils, (512) 272-8506
Bill Gram-Reefer, WORLDVIEW, (925) 323-3169 # # # Post Comment:Trackback URL: http://www.prweb.com/pingpr.php/SW5zZS1aZXRhLVRoaXItQ3Jhcy1JbnNlLVplcm8= .
Innovative marketing could turn 'Cloverfield' into a monstrous hit
There is so much info on the Web, a virtual community has sprang up, fans collectively sifting through data to keep tabs on updates and weed out red herrings. "I've never followed a movie this intensely," says Dennis Acevedo, 37, of Lexington, Kentucky, who runs the blog www.cloverfieldclues.com. "But I can't remember ever having this much marketing involved before a movie comes out." The prolific Abrams has built up a brand name for himself, directing "Mission: Impossible III" and launching such acclaimed shows as "Alias" and "Felicity." His most successful series, "Lost" has its own viral universe. Hidden messages have been scattered around promo pages for companies depicted in the show, Oceanic Airlines and the Hanso Foundation. "The Lost Experience" is an on-line interactive game where Web surfers delve into the alternate reality of the show.
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